# Dirt – Spatial Experiences Studio in Saudi Arabia

> Dirt designs and builds spatial experiences, interiors, and custom furniture across Riyadh and Jeddah—concept, fabrication, and delivery in Saudi Arabia.

## Company Overview

Dirt is a Saudi design and build studio that creates spatial experiences—environments that shape how people move, feel, and remember. We work from concept to fabrication and delivery, serving cultural, commercial, retail, and entertainment sectors across Saudi Arabia.

Founded in Saudi Arabia, Dirt bridges the gap between design vision and built reality through integrated services that cover the entire project lifecycle.

## Core Services

### 1. Spatial Experiences (Turnkey Solution)
Fully integrated spatial journeys from vision to reality. We orchestrate strategy, design, execution, and interaction into one cohesive process. This is our flagship offering for clients seeking end-to-end project delivery.

**Includes:** Strategy, architectural design, interior design, construction, MEP, spatial identity, curation, UI/UX, IT infrastructure, AVL systems, project management

### 2. Spatial Architecture (Design Leadership)
Design leadership and spatial thinking from early vision through detailed spatial solutions. We lead architectural and interior design phases with strategic creative direction.

**Includes:** Concept development, architectural design, interior design, 3D visualization, design documentation

### 3. Spatial Construction (Build & Fabrication)
Delivering spaces as designed. We manage the transition from concept to build with fabrication, fit-out, and on-site execution that preserves design intent.

**Includes:** General contracting, fit-out, fabrication, MEP coordination, on-site management, quality control

### 4. Spatial Elements (Furniture & Fixtures)
Custom furnishings, fixtures, and spatial components at the human scale. These elements enhance experience and reinforce identity within built environments.

**Includes:** Furniture design, furniture fabrication, fixture design, modular systems, prototyping

## Geographic Coverage

**Primary Markets:**
- Riyadh, Saudi Arabia
- Jeddah, Saudi Arabia

**Project Experience:**
- AlUla (UNESCO World Heritage region)
- Various locations across Saudi Arabia

## Selected Project Portfolio

### MDLBEAST JAX Headquarters
- **Location:** Riyadh, Saudi Arabia
- **Year:** 2023 & 2025 (Phase expansion)
- **Type:** Cultural & Commercial
- **Scope:** Full turnkey delivery including architectural design, interior design, construction, MEP, spatial identity, UI/UX, IT infrastructure, and project management

### BEASTHOUSE
- **Location:** Riyadh, Saudi Arabia
- **Year:** 2024
- **Type:** Commercial, Music & Entertainment
- **Description:** Saudi Arabia's first multi-purpose music venue
- **Scope:** Architectural design, interior design, furniture design and fabrication, project management

### AlUla Local Market [TAFONI]
- **Location:** AlUla, Saudi Arabia (UNESCO Heritage District)
- **Year:** 2024
- **Type:** Cultural, Art & Retail
- **Scope:** Full spatial experience including architectural design, interior design, construction, MEP, spatial identity, curation, UI/UX, IT infrastructure, project management

### 910ths Exhibition Booth
- **Location:** Riyadh (Seamless Exhibition)
- **Year:** 2023
- **Type:** Exhibition
- **Scope:** Booth design, 3D rendering, fabrication, spatial identity, furniture design and fabrication

### Prototype A
- **Location:** Saudi Arabia
- **Year:** 2025
- **Type:** Commercial & Industrial
- **Description:** Creative fabrication ecosystem concept
- **Scope:** Full turnkey including modular systems, machinery selection, and complete infrastructure

### Outdoor Cinema Experience
- **Year:** 2024
- **Type:** Commercial & Entertainment
- **Scope:** Modular infrastructure, construction, spatial identity, AVL systems

### Candlelight Concert at Hegra
- **Location:** AlUla (Hegra UNESCO Site)
- **Year:** 2024
- **Type:** Music & Entertainment
- **Scope:** Architectural design, modular infrastructure, spatial identity, AVL systems

### Book Fair Exhibition
- **Year:** 2024
- **Type:** Art & Exhibition
- **Scope:** Modular system design, furniture design and fabrication

### Retail Pop-Up Store
- **Year:** 2024
- **Type:** Cultural & Retail
- **Scope:** Architectural design, interior design, construction, UI/UX

## Methodology

Dirt follows a six-phase methodology for project delivery:

1. **Understand** – Align context, people, and purpose through research and stakeholder dialogue
2. **Strategize** – Define direction, priorities, constraints, and project scope
3. **Conceptualize** – Transform strategy into spatial ideas and design frameworks
4. **Test & Feedback** – Validate ideas through prototyping and iteration before full commitment
5. **Realize** – Execute with precision through construction, fabrication, and installation
6. **Impact** – Deliver spaces designed for lasting value and meaningful experience

## Industry Focus

- Cultural institutions and museums
- Commercial offices and workplaces
- Retail environments and pop-ups
- Entertainment and music venues
- Exhibition and event spaces
- Hospitality and F&B spaces
- Heritage-sensitive developments

## Contact Information

**Email:** hitus@dirt.sa
**Website:** https://www.dirt.sa
**LinkedIn:** https://www.linkedin.com/company/dirtsa/
**Collaborate:** https://www.dirt.sa/collaborate

## Frequently Asked Questions

**Q: What does Dirt do?**
A: Dirt is a Saudi design and build studio that creates spatial experiences, from concept to fabrication and delivery. We work across cultural, commercial, retail, and entertainment environments.

**Q: Where does Dirt operate?**
A: Dirt operates across Saudi Arabia, primarily serving Riyadh and Jeddah, with projects extending to heritage sites like AlUla.

**Q: What services does Dirt offer?**
A: Dirt offers four main solutions: Spatial Experiences (turnkey projects), Spatial Architecture (design leadership), Spatial Construction (building and fabrication), and Spatial Elements (furniture and fixtures).

**Q: How can I start a project with Dirt?**
A: Visit dirt.sa/collaborate to share your brief and timeline. You can also email hitus@dirt.sa directly.

**Q: Does Dirt handle both design and construction?**
A: Yes. Dirt is a design-build studio, meaning we can handle projects from initial concept through final construction and delivery. This integrated approach ensures design intent is preserved throughout the build process.

**Q: What industries does Dirt serve?**
A: Dirt serves cultural institutions, commercial clients, retail brands, entertainment companies, exhibition organizers, and hospitality groups across Saudi Arabia.

**Q: Can Dirt work on heritage-sensitive sites?**
A: Yes. Dirt has experience working in heritage contexts, including projects in AlUla's UNESCO World Heritage region, where we balance modern spatial needs with cultural preservation.

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*Last updated: January 2025*
*Source: https://www.dirt.sa*